HI I'M LUIS FLOREZ

US Health Center, Milwaukee, Wisconsin. United States

Senior Business Analyst

Identify business needs, analyze processes, and recommend solutions to improve efficiency, productivity, and profitability. Bridge the gap between business stakeholders and IT teams by gathering and translating requirements into actionable plans using data analysis and modeling techniques. Key responsibilities include requirement gathering, data analysis, process improvement recommendations, and solution validation.

Duties:
Data analysis, Project Management, Solution implementation and testing, Performance monitoring, Process improvement, Reporting, Business process mapping, and Solution design.

Daily tools: ClickUp, E123, ZAC phone, and Power BI.

Date: June 2025 – Present.

US Health Center, Milwaukee, Wisconsin. United States

Senior Account Manager

Managing client relationships, analyzing data, and implementing programs to streamline communications and projects. Participate in the sales process by demonstrating applications and implementation processes.
Training agencies, brokers, and agents in company plans, technologies, and tools.

Daily tools: Hubspot, ClickUp, E123, and GoToWebinar.

Date: January 2024 – May 2025.

New York Life, Milwaukee, Wisconsin. United States

Financial Professional and Agent

Prospecting small and medium business owners, analyzing financial status, and providing guidance regarding financial vehicles. Building a strong pipeline of business, nurturing leads, and closing deals.
Achievements: Milwaukee General Office Impact Award (four times).
Q3: Home Run Derby.

Daily tools: Sales Force CRM, LinkedIn Sales Navigator.

Date: February 2023 – January 2024.

ACSI Translations, New York, New York. United States

Sales and Marketing Director

Managing and executing the entire sales and marketing strategy of the business. Growing a team of sales and marketing associates, collaborating with external vendors, increasing revenue, and promoting the brand presence in the target audience.

Teams: Sales Reps, Marketing Specialist.

Daily tools: Zoho CRM, Zoho Campaign, Sales Navigator, Egnyte, Monday.com

Date: March 2022 – October 2022.

B2Spirit – Venture Capital, New York, New York. United States

Strategy Consultant

Advise the client on launching software as a service product in the United States market, Colombia, and Mexico. Market and competition analysis, product-market fit adjusting the product, commercial strategy and go to market, financial and business strategy.

Main projects: Winko – food delivery SaaS / Winko Logistics – last mile delivery SaaS.

Teams: Developers (Mexico and India), Finance (Canada), Project Managers (Costa Rica).

Daily tools: Pipedrive, Hubspot, ScrapeHero, Stripe, Data Studio, Jira, Trello.

Date: May 2021 – February 2022

Domicilios.com (a Delivery Hero company), Medellin, Barranquilla, Bucaramanga. Colombia

Commercial Manager – Regional Director

Build and manage a successful sales team, responsible for exceeding sales KPIs and working closely with cross-functional teams. My main responsibilities included managing city managers, account managers, and sales executives to bring new businesses, increase revenue, and generate marketing and sales strategies in the area.

Responsible for managing the growing sales team, developing a business plan covering sales, revenue, and expense controls, and promoting the brand presence throughout the region.

Achievements: 164% order growth in the launch of own delivery.

Responsible for new areas and sales teams due to sustained high performance.

Role Model leader award 2020 – Domicilios.com

Team: 25 team members – City Managers, Commercial Coordinator, Account Manager Team Leader, Sales Representatives, and Account Managers.

Daily Tools: Sales Force, Tableau, Looker, Slack, and Data Studio, among others.

Date: May 2019 – February 2021.

Siigo – (AKKR), Bogota. Colombia

Commercial Operations Manager

Design, establish, and implement metrics for sales teams, marketing, and support for daily, weekly, and monthly follow-ups of a 110-person sales force and lead qualification teams. Leader of sales opportunity qualification team.

Achievements: The average productivity of the Lead Qualification team increased by 22%.

Commercial efficiency was improved by reducing backwardness by 85%.

Team: 10 team members – Inside Sales Representatives, BI Business Partners.

Daily Tools: Siigo Cloud, Synergy, Power BI, Teams.

Date: September 2018 – May 2019.

No Sweat de Colombia S.A.S., Bogota. Colombia

Commercial Planning Manager

Negotiating ATL marketing proposals (FOX Channels, RCN, Citytv, among others). Planning, coordinating, and controlling own BTL activities and with BPO agencies. Developing and controlling the first phase of national and international e-commerce. Analyzing sales areas and lines, generating and applying strategies. Responsible for sales forecasting of new potential product lines and new market segments and areas (nationwide and international).

Achievements: Best In Show Strategy, Fox Media Awards.

Team: 16 team members – Regional Sales Managers, Sales Representatives, KAMs, Sales Administrator, and Marketing Specialist.

Daily Tools: R-Sales, Power BI, Siigo Nube, IBOPE.

Date: April 2018 – July 2018.

No Sweat de Colombia S.A.S., Bogota. Colombia

Head of Commercial Operations

To lead special projects for the commercial department, Identifying and developing marketing opportunities. To lead and approve the development of P.O.P. and merchandising, preparing and analyzing commercial proposals for chain drug stores and pharmacies. Coordination and control campaigns with marketing and advertising agencies. Coordinate all marketing activities by working closely with sales and operations departments. Building and managing a marketing budget.

Team: 16 team members – Regional Sales Managers, Sales Representatives, KAMs, Sales Administrator, and Marketing Specialist.

Daily Tools: R-Sales, Power BI, Siigo Nube, IBOPE.

Date: July 2016 – March 2018.

No Sweat de Colombia S.A.S., Bogota. Colombia

National Sales Administrator

Formulation and analysis of performance indicators, impact assessment of P.O.P. and merchandising, analyzing the impact of strategies on sales forecast, generating demand forecast, coordinating all marketing activities, working closely with sales and operations departments, and coordinating and updating inventory stock. I was responsible for key accounts and data analysis and went to the field to supervise area managers nationwide.

Achievements: Led and established cyclical sales meetings nationwide.

I was a negotiating team member at trade shows and events in the United States.

Date: October 2011 – June 2015.

Andres Carne de Res, Chia. Colombia

Customer Relations

Managing relationships with VIP customers, acting Chief of the area team. Troubleshooting and identifying problems in customer relationships. Achievements: Nominated for the “Illustrious Crew 2011” award (base 700 employees).

Date: August 2007 – October 2011.